There are many different types of paid media. Your business will likely use them all. Paid media refers to marketing that involves paid placements, such as branded content and display ads and pay-per-click advertising (like Google or Bing Ads).
Paid media is an important part of a business’ marketing repertoire to grow brand awareness and revenue online.
Paid media is deemed so important that e-commerce businesses should spend at least 30% of their digital marketing budgets on paid media. It’s easy to monitor and optimize, unlike organic marketing. Plus, paid media campaigns can increase brand awareness at a much higher rate than organic ones. When potential customers see a well-optimized ad, they are much more likely to convert.