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What does digital marketing do?

Digital marketing helps you generate targeted traffic in various ways in order to generate more sales or leads.

If you’re tracking analytics properly, you can isolate your traffic sources from:

  • Search Engines
  • Social Media
  • Email
  • Inbound Links
  • Digital Media Campaigns / Programmatic
  • Direct Referrals

Digital Marketing on Search Engines

Digital marketing on Search Engines comprises of:

  • Search Engine Optimisation (which includes inbound link building)
  • Paid Search Advertising

Digital Marketing on Social Media (or Social Media Marketing)

Social Media Marketing comprises of:

  • Paid Social Media Campaigns
  • Organic Social Media Marketing through Social Media Management
  • Influencer Campaigns

Digital Marketing for Email (or Email Marketing)

Email Marketing comprises of various types of campaigns:

  • Special offer/promotional emails
  • Product Launches
  • Event Invitations
  • Co-Branded Campaigns
  • Latest News / Articles
  • Product Updates
  • Welcome / Onboarding Drip Series*
  • Transactional Emails*
  • Email Automations*

*Triggered Emails

Digital Marketing via Digital Media Campaigns / Programmatic

This process typically involves digital media buying to purchase ad inventory. These ads can be display (banner or responsive), text or video ads. Ads are usually purchased through 3rd party networks (of which we also run one in South Africa).

Digital Marketing for Direct Referrals

Direct referrals are not typically something you plan specific digital campaigns for. You will traditionally be running above the line campaigns offline to generate awareness of your digital properties and receive visitors online as a result.

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