What is digital marketing?

Digital marketing can be confusing. What is it? What are its implications? Learn what you need to know about digital marketing with us!

Digital Marketing is the process of using the internet, digital devices or social media to sell or promote your products or services. It is used to reach potential customers through different digital platforms.

Digital Marketing Channels

Digital marketing requires a medium or channel to be distributed. Below are a few digital marketing channels that we make use of daily:

  • Websites
  • Email
  • Social Media
  • Video
  • Mobile (SMS, or as basic digitial media consumption device)
  • Audio (like Podcasts or apps like Clubhouse)
  • Google & Bing Ads (Search & Display)
  • Display Ad Platforms
  • Gaming Consoles
  • Chat/Audio Platforms

Who can benefit from digital marketing?

Any company that has customers that spend their time online on digital devices (computers, tablets, smart TV’s, mobile phones, kiosks & gaming consoles) can benefit from digital marketing.

How to do Digital Marketing

If you’re serious about running a digital marketing campaign, you’re going to need a budget with which you can formulate a strategy and then execute your campaign over a period of time.

Your budget will determine how much time you can spend on strategy and month-to-month campaigns.

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