Email marketing is the process of sending commercial emails to a list of subscribers (that opted in to receive emails from you) to promote your products & services. Email marketing is one of the staples of Digital Marketing.
You can also send automated emails to customers who have previously bought from you and that’s referred to as email automation.
Email is still one of the best converting channels to do digital marketing and regularly outperforms other marketing methods like paid ads, SEO & Social Media Marketing.
How to do Email Marketing