Author: Admin

Bounce Rate measures the percentage of emails that could not be delivered to recipients’ inboxes. Email Bounce Rate Formula Bounce Rate = (Bounced Emails ÷ Emails Sent) × 100 There are two main types: Hard Bounces: Permanent...

Click-to-Open Rate compares the number of unique clicks to the number of unique opens. Email Marketing Click-to-Open Rate Formula CTOR = (Unique Clicks ÷ Unique Opens) × 100 Unlike CTR, CTOR focuses specifically on how engaging...

Click-Through Rate measures the percentage of recipients who clicked on a link within your email. Email Marketing Click-through Rate Formula CTR = (Unique Clicks ÷ Delivered Emails) × 100 CTR reflects how compelling your email...

Email Open Rate measures the percentage of recipients who opened your email compared to the total number of successfully delivered emails. Email Open Rate Formula Open Rate = (Unique Opens ÷ Delivered Emails) × 100 This KPI...