What are business leads?

Business leads refer to individuals or organisations that have expressed an interest in a company’s product or service and represent potential customers. In the context of sales and marketing, leads are typically categorized based on their position within the sales funnel:

Cold Leads

These are individuals or entities that might benefit from your product or service but haven’t shown any explicit interest yet. They haven’t been contacted or have had any engagement with your business.

Warm Leads

Warm leads have shown some interest in your business. This could be through actions like signing up for a newsletter, filling out a contact form on your website, or following your company on social media.

Hot Leads

Hot leads have shown a high level of interest or engagement with your business and are considered ready for direct sales outreach. For instance, they might have requested a product demo, downloaded a detailed guide, or placed items in an online shopping cart without completing the purchase.

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