What is lead generation?

The process of identifying and cultivating potential customers for a business’s products or services is termed “lead generation.” This can be achieved through various methods, including online marketing techniques (like content marketing, pay-per-click advertising, and social media marketing), traditional advertising, referrals, and attending trade shows or events.

Once a lead is generated, it typically goes through a qualification process to determine its quality and readiness for sales. The aim is to convert these leads into paying customers, making lead management a critical aspect of a company’s sales and marketing strategy.

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